January marketing campaigns They’re a golden opportunity for businesses to boost sales with effective holiday marketing campaigns and connect with customers on a deeper level. 13 min read. Located near London’s Waterloo station, the giant SAD lamp emitted light that mimics the sun to deliver positive, mood-lifting effects and illuminate a cold Health & Wellbeing Content Ideas for January. Furthermore, some other types of campaigns, such as the product marketing campaigns discussed earlier, can become 360 campaigns as long as they use multiple channels and have 16. The subject line makes The Centers for Disease Control and Prevention (CDC) launched the first-ever federally paid national tobacco education campaign—Tips From Former Smokers ® (Tips ®) – in March 2012. Companies design multi-channel marketing Here are some of the main calendar events and awareness days that you need to know about in January 2024 They might form the basis of a blog post, a social media campaign, an email, or even a limited edition product or service for your business. Here are a few ideas and suggestions you can steal for your marketing this month! Month Long Celebrations: New Year’s Resolution Month Find and save ideas about january marketing ideas on Pinterest. Dior’s campaign showed that no matter how long your brand reputation has been established, you can always benefit from a tactical influencer marketing Image source. Day, Chinese New Year, Make Your Dream Come True Day, and who can forget National Pie Day! To send cool newsletters and email campaigns, try Jollibee, the top local fast-food chain in the Philippines, which is continually making a name worldwide with its growing global presence, unveils in May of 2021 its first-ever global campaign. Skip to content Designs for day-to-day marketing & big campaigns Kimp Graphics – Designs for day-to-day marketing & big campaigns; It can be something launched recently or something that’s coming early in January. February 16, 2022. The logo replaces the previous design which was introduced in 1999 Here are the top 10 Influencer Marketing Campaigns. To kick the year off, let us share with you our top three marketing campaigns for the month of January First Direct and #moneywellness January is the perfect time to reinvigorate your email marketing campaigns with fresh, engaging content. January languishes in the bottom quartile for average email open rates by month, at 19. From there, add in necessary details such as the content, team members responsible for the emails, send January 3, 2024. That’s why it’s Key Dates in January to Guide Your Campaigns. One of the biggest factors resulting in slim restaurant footfall in January is simply the customers’ choice to dine within the warm comforts of their home rather than battle the While a surprising number of people haven't heard of the concept, it's kind of a big deal — 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy. This article lists the best email marketing examples to make your campaigns in 2023 a total success. January 26: Australia Day; January campaign examples and best practices. Best New Year Campaigns – 17 Ideas Worth Trying. Through the thirty-one days, we lost some moments, but we won many memories. The best New Year campaigns, or any marketing campaign for that matter, are not only paid social media or Google Ads. If you’re into coffee marketing, you know that Nescafe is known for more than their affordable brews. Fuel your January online sales with custom merch created on Gelato's platform 1. Reliance Digital’ Technology Se Rishta JodoTwo ads that very movingly portray the The 15-day festival falls sometime between January 21st and February 20th each year, depending on the first new moon in the lunar calendar. The best marketing campaigns of 2023: Part 1 Top Christmas Marketing Campaigns of the Festive Season i) LEGO Campaign Name: Domestic Train Service’ in 2022, announced a ticket sale for customers traveling between 21st December 2022 and 6th January 2023 on the East Coast route. 6 million. Then, I repurpose the copy across design, audio, and video into different social media platforms and formats. Before filling in any details, you'll want to determine your goals, identify your target audience, and create a timeline. statista The clever marketing bit is in the terms Here’s where you get savvy – it’s all in the small print. January is the Get Organized Month, Veganuary, and Dry January, among other things. By aligning your product or service with the idea of a “new start,” you encourage your audience to act quickly, capitalizing on their current motivation. With February ready to usher in many more cherishable moments, here’s our round-up of the best marketing campaigns from January 2023. With Chinese consumers ready to spend their money during this public holiday, your Reading this article is the first step to achieving better team alignment, so you can ensure every marketing campaign contributes to your company’s bottom line. The clever marketing bit is in the terms Here’s where you get savvy – it’s all in the small print. For instance, the Irish hotel chain Jurys Inn created a hilarious campaign involving wearable duvets that allow hotel guests to It was in 2019 when Microsoft ran an integrated marketing campaign with Carlsberg. The best New Year’s marketing campaigns give your customers a time and reason to celebrate — and During the 10 days submissions were open for, the campaign racked up 42 million video views, trending every day on the TikTok app. Heinz and Absolut’s “Ridiculously Good” Collaboration. From celebrating New Year’s resolutions to highlighting winter sales and cultural holidays, this guide covers 12 creative ideas to jumpstart your email marketing strategy for January 2025. Healthy resolutions for Gen Zers across the world went out the window by mid-January this year, thanks to McDonalds’ campaign #RaiseYourArches. Create winter-themed marketing campaigns that resonate with your target audience and align with Our pick of the five best digital marketing campaigns to get you inspired 1. Top Brands. Fuel your January online sales with custom merch created on Gelato's platform Nescafe used social media as a marketing strategy. By Ed Brown, community manager & content creator, YesMore. The logo replaces the previous design which was introduced in 1999 January is a time of renewal and resolutions, making it the perfect canvas for innovative marketing campaigns. New Year’s resolutions are all about taking action now. Accessed December 13, 2024. January 2nd – World Introvert Day; January 4th – National Trivia Day For instance, run a social media campaign asking your followers to share photos of them enjoying your products at local winter hotspots. Consider different party personalities within your list up the year with this New Year email sent on December 31 and followed by a few follow-up emails in the first week of January. Now that the holidays are behind us, it’s time to dive back in. Product; January 1, 2024. personalization tools and seamless app integrations help save time in the creation and customization of newsletters and marketing campaigns, while built-in analytics help to evaluate and optimize ongoing performance. According to the latest BRC-KPMG survey, retailers reported that Annual marketing calendar: A comprehensive calendar that offers you the big picture of your yearly marketing projects and campaigns. To put it simply, a 360 marketing plan is an integrated campaign with focused messaging spread across multiple points of customer contact. With that in mind, please remember that you need to be working about two months ahead to get your marketing ready for the holiday or theme! January. In this quarter, we saw three new brands rise to the top: Hi Smile 1. Particularly for busy shopping holidays or seasons, marketing campaigns need the support of efficient supply chain management, reliable shipping, and high-quality customer support. Just like in previous years, we’re excited to bring you the highly anticipated 2024 marketing calendar. 1. January 2024 Marketing Calendar. With things like open enrollment, “New Year, New You” messaging, and an overall sentiment to do better in the coming year, the wellness industry can take advantage of consumers’ “fresh start” mindset and give them the tools and ideas they need to January is a month of fresh starts, making it a key time to connect with your audience through meaningful and engaging email campaigns. January's strategic edge: Leveraging season-specific campaigns for ecommerce success 2. Learn more about the comprehensive list of metrics to guide your campaign analysis. Bryan Winter, a Multidisciplinary Designer, believes that your visuals should “avoid designing campaigns that follow the norm. and keep customers with a suite of Keep marketing simple with curations: 80+ ready-to-use campaigns with pre-built content and strategies. January is a month of fresh starts, making it a key time to connect with your audience through meaningful and engaging email campaigns. As January gets underway, the long holiday breaks Looking for some small business fresh ideas to add to your marketing efforts? Here’s our list of January Marketing ideas to try: Wish everyone a Happy New Year on January 1. January How to Measure Marketing Success of New Year Campaigns. Its goal The ‘Non-Dry January’ campaign consists of outdoor advertising in major commercial centres in large cities, as well as online adverts. Another big plus is that your marketing messages will stay in your contacts’ inboxes for them to use that With Martin Luther King Jr. Get Found One of those channels is email (yeah, you probably guessed that). NC. This campaign was run exclusively on Snapchat in January 2024. Welcome to the first campaign of the month’s article for the year 2024! We hope you’ve had an awesome start to the year and that January treated you well. 83 percent. The best New Year’s marketing campaigns give your customers a time and reason to celebrate — and Here are our favorite marketing campaigns of the year. For World Suicide Prevention Day, CALM shone a light on the ‘Missed Birthdays’. With things like open enrollment, “New Year, New You” messaging, and an overall sentiment to do better in the coming year, the wellness industry can take advantage of consumers’ “fresh start” mindset and give them the tools and ideas they need to Monday 20 & Tuesday 21 January @ The Mermaid, London. January Social Media Content Ideas: Tell your audience you will do nothing at all today. In amongst all the January madness, we’ve been keeping a close eye on the fresh new marketing campaigns that our favourite brands have been putting out, in order to inspire our 2020 ideas. This workflow includes all the key steps for a full marketing campaign. Send a New Year’s resolution email campaign . January 1 #15 CALM spotlights the growing epidemic of suicide in young people. Key dates in January: 2025. Level up your marketing plan to drive revenue in 2024. Blue Moon, Sam Adams, Shiner and Athletic Brewing are among the brands getting behind Dry January as a means A good beginning makes a good ending, so January is the best month to start the year of your email marketing strong. Here are our top 10 marketing campaigns of 2021. Target audience: Fans of the sci-fi genre, books, movies, games, and comics Let’s make it interstellar! 1. After the holiday season and New Year’s Day celebrations, your audience may be experiencing a case of the January blues, making it essential to capture their attention with newsletters that speak to their new goals and the promise of new beginnings. Béis: Paid Ad. Take a look back into 2024 and look at what worked, what didn’t work, and what could be improved. But while the dizziness after the winter holidays campaigns still need to wear off, it might be hard to think of ideas for your first email of 2024. January 15: Martin Luther 1. Marketing leaders are 1. Start Early. Learners must be able to develop a detailed marketing campaign and fully justify the choices that they have made. National Keto Day (January 5) – This is a great opportunity for a promotion or new launch for fitness/health brands. For the most functionality and flexibility, create your email marketing calendar template in project management software with built-in calendar tools and templates. Home; Services. January The campaign highlights the global power of brands (and Heinz in particular) and the importance of consistent packaging design. This Marketing Toolkit includes pre and post-Christmas SMS and email Marketing Ideas, a social media calendar planner, top tips for making the most out of Phorest, as well as some fun activities. Updated: January 19th, 2023 Whether you want to believe it or not, the holidays are right around the corner! We've put together a list of 200+ clever and fun holiday slogans/taglines for your next marketing campaign! We also provide you with a step-by-step guide on how to come up with a powerful and enticing slogan. This campaign leveraged social media and influencer 1. Most campaigns that are out-of-the-box and strategically implemented tend to do well. Many consumers begin shopping in November or earlier, so ensure your campaigns are live January Marketing Ideas. " How You Will Measure Your Marketing Campaign’s The first month of 2023 came with lots of hope and enthusiasm. January Marketing Ideas and Inspiration. Learn how to craft campaigns that resonate with audiences and drive results. Per Statista, these were the top New Year’s Here are some ways to use the awareness themes, holidays, and national days of January to connect with your audience. This is a strong angle for your January email campaigns. In Q4 Amazon sponsored 100 TikToks, the highest of any brand over 2022. Viral marketing is the 21st century’s gold standard for word-of-mouth. January is a time of new habits, health-kicks and most importantly – sales. Science Fiction Day, January 2. January 1 A marketing campaign is a series of actions or activities that a brand takes to influence customers to take some action. In this post, we'll be taking a deep dive The campaign, which was launched on 13 January in London and Manchester, appeared in railway and London Underground stations, on buses, billboards and digital, while a separate digital campaign Implement a social media marketing campaign on one of your channels. Hear best practices from marketing experts The following emails withing this email marketing campaign reverted back to the Christmas theme. Ed Brown of YesMore drinks marketing agency takes a look at some of the campaigns. Your gift cards are VIP tickets to style and pampering from January 1st to February 28th 2025 ONLY. Traditionally, New Year’s campaigns centered on diets and weight loss, but in recent years, content has moved toward self-improvement of all kinds. Furthermore, some other types of campaigns, such as the product marketing campaigns discussed earlier, can become 360 campaigns as long as they use multiple channels and have The installation was part of a campaign to launch the new all-electric Volkswagen ID Buzz, which hit the market in December and is available as a five-seater people-carrier and cargo van. Use the long daylight hours and shine upon your audience with your warm summer campaigns! Read More: Summer Marketing Guide. This type of marketing campaign can take place on a variety of platforms. Marketing metrics help teams prove the effectiveness of their campaigns. Chinese New Year 2024 falls on Saturday, February 10. February 26, 2024. Review your year. We simplify programmatic, social, and content advertising for transformative results. Post on January 3 for International Mind-Body Wellness Tap into a resolution of your target market. And, unsurprisingly, marketing queen Kim Kardashian has 1. Key Dates in January to Guide Your Campaigns. Chapter 2 Your brand’s seasonality. Get 71 January social media holidays and post ideas to fill your social media calendar as we kick off 2024 + a free social media calendar for January to inspire you all month long. As the most-used social media platform for people ages 16-34, Instagram is a highly effective marketing platform for brands, entrepreneurs, and creators. The resulting surge in social impressions was worth about $74 Here's January's Marketing Calendar, full of ideas and inspiration in the month ahead including Dry January and Veganuary! 6 Tips for a Successful Christmas Campaign 1. With people in a jolly mood and ready to get the year started with a bang, it is a great opportunity for E-commerce platforms to market their As a result, the 67 Shades of Dior influencer campaign was the Gold Winner for the Best Beauty Campaign at the Influencer Marketing Awards in 2020 and reached an audience of about 2. juliaschonrock January 12, 2022 August 29, 2024 Collaboration, Design & Marketing. Day; January 24: International Day of Education; January 29: Chinese New Year; January 29: National Puzzle Day; January The installation was part of a campaign to launch the new all-electric Volkswagen ID Buzz, which hit the market in December and is available as a five-seater people-carrier and cargo van. The holidays might be over, but don’t miss out on the opportunity to January has few big holidays, but there are dozens of smaller events, plus week-long and month-long ones. Maybe make that afternoon meeting a walk and talk. Some examples include: Following the brand; Learning about a new product; Making a purchase; A marketing campaign usually involves a series of direct or indirect communications through 1 or more marketing channels. Glastonbury Festival – June 26-30. Jan 31, 2024 Dry January is Big Bucks for Booze Makers Jan 17, 2024 When you’re in the health and wellness industry, New Year’s is arguably your most essential marketing window. The first month of the year is a perfect time to revisit your marketing strategy and create a marketing calendar for the year. Getting the balance between digital and traditional marketing is key, and with the full range of products and services offered by WTTB, we are sure we can help you to make your January marketing campaign a roaring success. Maybe the need for your product rises and falls with the Please remember that there are actual calendars if you want to know dates this is more for me to use for planning my marketing campaigns in advance. Last year, this festive season generated $2. Discover key strategies for crafting successful marketing campaigns that captivate audiences, boost engagement, and drive conversions. 03-Feb-2021 Last Brace yourself for a year of unparalleled opportunities, as we unravel the dates that will shape your marketing campaigns and elevate your brand to new heights. Data and analytics take the guesswork out of marketing and allow you to focus on what matters – the success of your marketing campaigns. Campaigns usually involve multiple touchpoints with your audience, via a single channel (like a social media campaign) or multiple channels. The best marketing campaigns of January. Source. In 2023, Heinz launched the “Ketchup Fraud” campaign to address the issue of restaurants refilling Heinz bottles with generic ketchup Telstra scored the most campaigns of the month; their new bespoke agency +61, which combines the creative talents of TBWA and Bear Meets Eagle On Fire, as well as OMD, has produced impressive work. Restaurants can highlight their healthier meals in campaigns, bookstores can focus on self-help or inspirational reading, and fitness centres can offer discounted joining fees. Integrated marketing involves using different promotion techniques, like online ads, promotions, and social media, to make sure the brand message is the same across all channels. Here Tom Harvey, co-founder of the YesMore drinks marketing agency, picks out his winners and losers from the marketing campaigns that hoped to With Martin Luther King Jr. 02/01 Read also: January Marketing Ideas: 17 Ways to Connect with Buyers. Wrapping Up. The New York Times coverage on the matter says it best: “Elle Hearns, the executive director of the Marsha P. From Coca-Cola to Brat to Salesforce, the Marketing Week team reveals the first eight campaigns that make up our best of 2024. Skip to content English: Select a language. From Nike and Coca Cola, to Gucci x Doraemon, these are the brands that ran thoughtful Chinese New Year marketing campaigns in 2021 – and how you can learn from them going into the Year of the Tiger: Sandra Weiss from RedFern Digital explains how to develop a successful CNY marketing campaign A great New Year marketing idea would need heavy marketing campaigns throughout December, eventually leading to the product launch at midnight on New Year’s Eve. This generates accurate content and links your brand to the local community. Gather these ideas to go forward and have a better 2025. Marketing campaigns have become more diverse and multi-faceted. SKIMS x The White Lotus Campaign. Hope this January Marketing Ideas list was helpful. More than 50 speakers now confirmed! Explore the full agenda and book your tickets here: The 2024 edition of our Music Marketing Campaigns of the Year report contains details of the year’s 50 best campaigns from all around the world – perfect for finding inspiration for your own work Neutrogena’s Winter Love mobile campaign is one of the most successful January marketing campaigns of 2015. 3 million cinemagoers from January to February, while YouTube and paid social achieved 4. As well as dry January, there is also the polar opposite ' Gin-uary!'Another month-long challenge is Veganuary, removing the And the bad news doesn’t stop there, because January is also a barren period for email marketing. by Mary Clayton, Digital Marketing Manager Happy New Year Marketers! This month is all about starting your marketing year off right. WHOLE MONTH CAMPAIGNS: VEGANUARY, DRY JANUARY 01 JAN – NEW YEAR’S DAY 01 JAN – PUBLIC DOMAIN DAY 03 JAN – FESTIVAL OF SLEEP DAY 04 JAN – WORLD BRAILLE DAY Dry January marketing tactics. This year 1. Fuel your January online sales with custom merch created on Gelato's platform While a lot of new entrepreneurs may think marketing campaigns are all about selling, that’s not true. A satirical dark comedy poking fun at the upper class, the show stars huge names, all beloved by Gen Z, including Jennifer Coolidge and Theo James. Key marketing dates in January 2024: Dry January: the entire Email Marketing Campaign Ideas - January 2024 The holidays are jam-packed with opportunities to reach out to your subscribers. Influencer marketing is a powerful tool for brands of all sizes to reach a large audience, generate awareness, and drive sales. Home; Our Services. Instead, you can also leverage your organic reach to run your marketing campaigns. We’ll Handle the Digital—Win the Sale For the first week of the new year, you could also build your marketing campaigns around New Year’s resolutions, bucket lists, and 30-day challenges. License this image via love_is_love. ) Customer Service Day (17. Retargeting campaigns are another key winter marketing strategy for re Of course many hotels are also turning to more unconventional marketing approaches in order to catch the eye of millennials. Johnson Institute and formerly an organizer for Black Lives Matter, said the ad ‘plays down the sacrifices people have historically taken in To compare, while social media and email campaigns use one channel, 360 marketing campaigns use both of these channels and more to get the message across. Learners could January 29th, 2024. And it was an instant hit. These gift cards can only be used from 1st January until 28th February 2025 ONLY and; Here’s the kicker – these cards are Why holiday and seasonal marketing campaigns are so important. Tesco also saw a 7% rise in Clubcard use following the campaign. Then, take steps to improve on them in your next campaign. New Years Day – January 1; Epiphany The marketing calendar 2024 is now out and yours to download for free! The countdown to 2024 has begun, and with it comes a world of new opportunities to captivate your audience and collect first-party and zero-party data, extremely valuable in the era of data deprecation!. Use it to spice up your Thanksgiving, Christmas, Black Friday, and Cyber Monday are all no-brainers for email marketing campaigns. And since the new year also brings new marketing An extensive sampling campaign will also take place in-store across grocery and ontrade, as well as an exclusive experiential on 16 January. Or, offer bundles at a certain price for a New Year’s special, and let your audience know they’ll be more expensive later in 2023. Share Company Shhhhhh. January 2024; January 2024; DOI:10. Heinz and Absolut teamed up to create a limited-edition vodka pasta sauce, blending the iconic Heinz ketchup with Absolut vodka. There are many special days in this very first month of the year so you can develop various marketing campaigns. There are many events around the year where you can create content to engage your This year’s top marketing campaigns not only captured audience attention but also reshaped how brands connect with consumers. With Christmas festivities out the way, January saw an array of fresh marketing campaigns launched around the world. Here are some marketing ideas to make sure you’re on top of your game this January. Launched in January 2019, Gillette’s “The Best Men Can Be” campaign aimed to address societal issues such as toxic masculinity and sexual harassment. Avoid The Usual Color Palettes . For example, sports events always have marketing potential, and so does a social media campaign around national, international, or awareness days. See more New Year, New Stuff. ” “Forgo the green and red color palette, the clichéd iconography of the season, and the common traditional terms that begin with tis’ or finish with jolly or merry,” he adds. 17. For all the major brands, attaching their marketing campaigns to key dates and events is a necessary part of their routine. Preparing 16. Stop for a second and listen. Planning ahead is key. January 29nd – Chinese New Year. Marketing is the activity, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value. Designs for day-to-day marketing & big campaigns Kimp Graphics – Designs for day-to-day marketing & big campaigns; Video & motion graphics for 13 January 2022 0 comments. January): You can do and celebrate nothing at all on this day. ) National Nothing Day (16. As we are about to step into 2025, businesses everywhere are gearing up to make their mark. Monday 20 & Tuesday 21 January @ The Mermaid, London. Just under 3,000 entries were submitted auditioning to become the voice of the checkout. A marketing campaign is a concerted push to get potential buyers (or existing customers) to think about a specific problem—and how it can be solved using your product or service. Day this month, consider integrating themes of equality and community involvement into your campaigns, showcasing your commitment to social responsibility. Winners “Mean Girls”: The remake of 2004’s hit soared past expectations by fetching $33. Creative ops team members can look at historical data and perform market research to determine which platforms align best with the License this image via love_is_love. Open main menu. A marketing calendar is used to guide marketing campaigns—so, ideally, it's the result of a lot of research and careful planning. Capitalizing on New Year resolutions and trends 3. That’s almost 11 percent lower than the highest month, November. That’s why we’ve compiled this article. Lucky Saint marketing director Kerttu Inkeroinen added: “Our campaign started from the insight that whether people are looking to go completely dry this January or just moderate their alcohol intake If you center your social media marketing campaigns around a variety of holidays, you’re sure to attract countless people. Social media marketing campaigns can help you build brand awareness, retarget visitors who have previously visited your website, or even nudge customers to return to their abandoned cart and complete a transaction. These campaigns are often tailored to the characteristics and behaviors of the audience present on that specific channel. After all, holiday celebrations and Year In Review Campaigns generate web traffic, brand awareness, social media chatter, or even sales conversions. 6K. Fuel your January online sales with custom merch created on Gelato's platform The lunar new year is right around the corner! For foreign brands in China, it’s a golden opportunity to resonate with the local market through traditional Chinese culture and festivities. Wrapping Up How to Create a Marketing Campaign. to gather user-generated content from 50 customers via a branded hashtag on Twitter featuring our new product line by January 2022. Last Month’s Post: December Marketing Ideas While many marketing campaigns go in one ear and out the other, some are marketing gold. Whether you’re a Running a classic sweepstakes campaign is a fantastic idea for any business looking to generate leads and boost engagement. 9 million views. With a new calendar year and a busy holiday season wrapped up, January offers us a collective “restart” button. New Year, New You Campaign: Tap into the spirit of self-improvement and resolutions by launching a “New Year, New You” campaign. Heinz’s “Ketchup Fraud” Campaign. Wrapping up: Seasonal Marketing Campaigns. Amid numerous advertising campaigns launched this year, it’s ‘A Message From The Future’ that comes out as our Marketing Campaign of The Year. Thanksgiving, Christmas, Black Friday, and Cyber Monday are all no-brainers for email marketing campaigns. Fuel your January online sales with custom merch created on Gelato's platform This is the time of year to make a fresh start. who participates. River Cartie is the Sr. New Year's Day launches the next year and symbolizes a fresh start for many people across the globe. By November most marketing campaigns are strictly about the holiday season, but it doesn’t have to be that way As we kick off a new year, we take a look at eight of the most impactful marketing campaigns of the past month, shedding some light on the production, reception and why these ads ticked our boxes. This blog covers 11 effective mobile marketing campaigns that stand out for their creativity and smart planning. Img source: Kraft Heinz. Plus, they help you get more value from your marketing budget Our retail marketing calendar lists all the key sales and shopping dates you need to know. Ring In The New Year On Social Media. National Use Your Gift Card Day (January 15) – Send out a campaign to customers who purchased gift cards during the holidays. What is Instagram marketing? Instagram marketing is the practice of using Instagram to grow your brand awareness, audience, leads, and sales. January 7: Golden Globe Awards. The Tips campaign profiles real people living with serious long-term health effects from smoking and secondhand smoke exposure. Product. As a marketer or a business owner, you are always on the lookout for campaign ideas that can work for your business. Consumers tend to have more disposable income during these periods and be more willing to spend. Kicking off from January 16th and ending on January 29th, lucky diners had the chance to get £5 of free food (all done via the app of course!). Gmail Product Marketing Lead. Increased spending. In this blog, we’ll share some of our favourite From leveraging data analytics to drive targeted campaigns to optimizing online presence and engaging with customers on social media, the strategic decisions made in Kickstart your January email marketing with creative campaigns, actionable tips, and templates for Veganuary, Lunar New Year, and more! 10 best New Year Marketing Campaign ideas to kick off 2025. What makes these Lunar New Year marketing campaigns effective is the recurring theme that connects them: representation. It also gave suggestions for suitable products, focusing on Neutrogena products, to Here’s our top pick of some of the best marketing campaign examples we’ve spotted recently, why we love them, and key takeaways to get you started. 11 best January marketing ideas for ecommerce sites 4. . Holiday and seasonal marketing campaigns allow eCommerce businesses to take advantage of the increased spending that occurs during different times of the year. This was a series of 42 web videos that documented a man named Arnaud as he experienced greeting all of his Facebook friends with We propose a marketing campaign with the following marketing message: Try Calmsun and discover how saving the planet has never tasted so good! The marketing message will emphasise how Calmsum make great-tasting oat-milk products . Ardgowan Distillery. We’ll Handle the Digital—Win the Sale When you’re in the health and wellness industry, New Year’s is arguably your most essential marketing window. Hashtag suggestion: #nothingday, #doingnothing. Dry January has also become a big marketing fest for big and small drinks companies. There are many metrics that marketers need to track to measure a successful campaign. Sign up free for 150 curated examples . 2 trillion in e-commerce sales for China. Here are our favorite marketing campaigns of the year. Marketing Fashion News: Campaigns, Deals & More in January 2019 January Marketing Ideas to Keep you Booked and Busy in 2021! Olivia Austin, Web Designer January 12, 2021; Happy New Year – we’ve made it! 2020 was a tough year with a lot of unprecedented challenges for SMEs and larger businesses alike, so if you have overcome the past 9 months, you should feel extremely proud of yourself. Focus on delivery. Measure, analyze, and adjust. Start retargeting campaigns to re-engage customers. The best Dry January campaigns of 2021. January Social Media Marketing Holidays. Our retail marketing calendar lists all the key sales and shopping dates you need to know. The team used the original #ThisIsOurBBC premise to create later iterations focusing on different strands of programming, including news coverage from inside the war in Ukraine. In a moving and tear-jerker There is no set date on the Solar calendar; it can occur anytime between January 21 and February 20. To encourage an extra boost, create urgency with a time-sensitive offer (only available through January). Celebrate the Year of the Dragon. Tips also features compelling stories of the January New Year's Day — January 1. Stephanie Chang. Click To Tweet. Instagram marketing strategies include: Organic The Centers for Disease Control and Prevention (CDC) launched the first-ever federally paid national tobacco education campaign—Tips From Former Smokers ® (Tips ®) – in March 2012. Jan 1: New Year’s Day; Jan 6: National Returns Day; Jan 18: National Use Your Gift Card Day; Jan 20: MLK Day; Jan 29: Lunar New Year; Obviously, January starts on New Year’s Day—which means you should have any New Year, New You campaigns ready to go on the first of the month. Statista. This month of avoiding alcohol is a public health campaign. Seasonal campaigns can include free screenings, educational webinars, social media content, and community outreach events that highlight specific 1 MARKETING TIP TO GET DONE. From traditional print and broadcast media to digital channels like social media, email, and content marketing, businesses have a wide range of tools at January Spring: your digital marketing partner for niche media. 5 times more likely to go for Integrated So, January is a good time to appeal to your customers as they try to improve themselves. Here Tom Harvey, co-founder of the YesMore drinks marketing agency, picks out his winners and losers from the marketing campaigns that hoped to Get 71 January social media holidays and post ideas to fill your social media calendar as we kick off 2024 + a free social media calendar for January to inspire you all month long. FN covers all the latest fashion marketing news, from ad campaigns and digital initiatives to major ambassador partnerships. 01. 2. 5 times more likely to go for Integrated Dive into the core components of a successful digital marketing campaign with real-world examples. Preparing for upcoming seasons and events 5. In a harrowing installation by Adam&EveDDB, the suicide prevention charity installed 6,929 birthday balloons in Westfield London – each representing a young person who has died within the last decade and In January, you'll start a blog that will be continually updated once a week for the entire year. Tips also features compelling stories of the Introduction The holidays aren’t just about twinkling lights and cozy nights by the fireplace (although let’s be honest, those are pretty great, too!). January 1: New Year’s Day; January 4: National Trivia Day; January 5: National Bird Day; January 9: National Law Enforcement Appreciation Day; January 20: Martin Luther King Jr. Explore our SMS gallery, Texts We Love, and Marketing Yes, January might be a month that few want to re-visit, but don’t worry – we promise we’re only bringing back the fun stuff. There is no booking fee, and customers can receive live journey alerts, select their preferred seat, and This year, marketing options for Dry January were a lot more limited than in previous years. January 19, 2024. Sell your products through your social profiles. But talking Q1 marketing refers to the marketing tactics implemented during the first quarter of the year, typically spanning January through March. The skincare brand created a mobile app that reminded customers to put on hand cream whenever the phone temperature drops below 10 degrees Celsius. National Folic Acid Awareness Week – January 7-13 (Second Week) National Pizza Week – January 7-13 (Second Week) National Fresh Squeezed Juice Week – January 21-27 (Third Week) Meat Week – January 27 – February 3 (Begins the Last Sunday) Food Days in January: There are foods and meals celebrated almost every day in January. To get started download your personal Marketing Calendar. January 11, 2021 May 4, 2022; Their efforts have spawned other organizations and similar campaigns worldwide, prompting conversations around when and why individuals drink. https://www. Hashtag suggestion: #nothingday, McDonalds #RaiseYourArches Campaign. The campaign has also been praised by industry experts. Digital Marketing Campaign Examples 1. But New Year marketing isn’t limited to just January 1st. Here are some creative marketing ideas to inspire and revitalize your brand in January 2024: 1. 7 min read. To compare, while social media and email campaigns use one channel, 360 marketing campaigns use both of these channels and more to get the message across. Marketing campaigns are organized, strategized efforts to promote a specific company goal like increasing brand awareness, capturing customer feedback, etc. Make sure you include both these two crucial Ts and Cs:. Conversion optimization 5 thank you pages examples that take post-conversion to the next level. Check out these tips for creating your own! Live Demo . Wagner created an augmented reality Snapchat filter where people could play a game to create a pizza from scratch. Build a long-lasting patient experience with campaigns to acquire, engage, and retain every segment of your patient January is an excellent month for new beginnings and fresh starts. It’s highly recommended to have this calendar at the beginning of the year, as each team will have an idea about what’s next, whether it’s social media, advertising, or content marketing. Learners will need to consider the role of the extended marketing mix in the development of a coherent marketing campaign. January is the national month for: #wearblueday occurs every January in support of anti-human trafficking. Marketing campaigns help you stand out from the competition, build trust and credibility, and ultimately, drive conversions. In March, you'll launch a new ebook, accompanied by paid promotion. Online Black Friday and holiday season spending is expected to It was in 2019 when Microsoft ran an integrated marketing campaign with Carlsberg. But that didn't stop brands being creative. More than 50 speakers now confirmed! Explore the full agenda and book your tickets here: The 2024 edition of our Music Marketing Campaigns of the Year report contains details of the year’s 50 best campaigns from all around the world – perfect for finding inspiration for your own work Government unveils first 'Dry January' marketing campaign. Beyond the Western New Year, the Lunar or Chinese New Year offers another occasion to engage customers on a global scale. Templates. This gives an awesome opportunity to do email nurturing campaigns and incorporate your products in them in a January 20th – Take a Walk Outdoors Day. Back to the Top. It explains why mobile marketing is crucial today and gives examples like Duolingo's fun Top interactive marketing campaigns of January. 10. For merchants, content is often a key to successful search engine optimization and the foundation for social media marketing. While you’re at it, download our January 2025 Marketing and Holiday Planning ideas guide! Share with your network. Nescafe was the brilliant marketing mind behind the “Really Friends” project. What follows are five content marketing ideas your business can try in January 2025. This type of marketing means lotto existing customers, making them feel appreciated and remembered. The first ad, which was released on January 6, 2023 has already been viewed over 10 million times on YouTube. Begin by thinking about your product or brand in terms of one year. World Braille Day will be observed globally on the 4 th to highlight the crucial significance of Braille as a channel of communication for partially sighted and blind Learning aim C requires learners to plan and develop a marketing campaign for a new product. Below, we’ve listed down 17 New Year campaigns that you can run on your organic audience. By plugging relevant marketing metrics into various goals and KPIs, your initiatives will be This week’s marketing winners, losers and newsmakers. 1st January – New Year’s Day; 1st – 31st January – Dry January So why not use this happy mood to celebrate International Women’s Day or Mother’s Day with email campaigns that bring loyal customers back to During the 10 days submissions were open for, the campaign racked up 42 million video views, trending every day on the TikTok app. Also, organizing 4th of July To encourage an extra boost, create urgency with a time-sensitive offer (only available through January). You’ll have full visibility into your campaigns with our 24/7 live reporting dashboard. by Joséphine Pollet. Our dataset consisted of sponsored TikToks posted from January to December 2022, from creators based in the United States and Canada. It’s crucial because it sets the tone for the year ahead and can significantly impact sales performance. 50% Off ANY Resource, Plus Exclusive Early Launches! From January 2022, he had over 2,600,000 TikTok followers and 1,300,000 Instagram followers. From sustainability to the Metaverse, many brands did well with their marketing efforts this year. In addition to releasing this as a video ad, Honourable January marketing mention: Burger King has changed its logo for the first time in 20 years. Let's dive into the future together and uncover the pivotal moments that will define your marketing success in 2024. January 2024 noteworthy dates and events: January 1: New Year’s Day. The best marketing campaigns of 2023: Part 1 Best New Year Campaigns – 17 Ideas Worth Trying. January. Everyone starts the 11 Dry January marketing campaigns and products as non-alcoholic beverages see growth. Let’s be clear: Gen Z LOVES The White Lotus (and so do the critics, judging by the 20 Emmy nominations!). Email continues to be the best marketing channel for ROI at $35 and $40 for every $1 spent, as it allows you to personalize, segment, and optimize your email campaigns with detailed stats. Semrush, Crunch Fitness, Go RVing, RevGenius, and more. Follow along for a list of holidays, dates, and important times Kickstart your January sales campaigns with these strategies to create engaging brand experiences that boost conversions. January 5: National Bird Day. Government unveils first 'Dry January' marketing campaign. 7. In 2023, marketers got creative by driving innovative campaigns with shrinking budgets. If playback doesn't begin shortly, try restarting The campaign quickly achieved social media virality and fueled a number of awestruck TikTok posts. January has many exceptional opportunities for sending newsletters, from New Year’s Day to Martin Luther King Jr. Consider your results benchmarks for typical performance. The key is to get a jumpstart on your holiday marketing campaign before the holidays hit so you can be prepared and potentially grab consumers’ attention early. Img Source. Phorest’s Marketing Calendar is created especially for industry professionals like you. Use this information to build a targeted marketing campaign to help individuals create a new version of themselves. 01/01 - New Year's Day. Jan. These are the top 10 innovative marketing campaigns in January. Sales will always decrease during the post-holiday lull in January, only slightly picking up as Valentine's Day rears its love-struck head. How to Create a Successful TikTok Marketing Campaign; Q4. To measure the success of New Year marketing campaigns, focus on these key metrics: Sales Growth: Whether you need major help planning your content for next month or simply want to stay up to date on trending dates in social media, this page is the place to start. Email Marketing Content: The Masterclass Guide [+Expert Tips] Are you on the hunt for a quick guide to know the ABC of email marketing content? Welcome, you have landed at the right place to make Click through to the following pages to discover our pick of the top 10 spirits marketing campaigns launched in January 2018. Dry January, as the name suggests, takes place in January every year for the entire month. media marketing holidays to inspire your next successful campaign. Digital Marketing Campaigns that break the clutter and get visibility can surely be termed successful. Located near London’s Waterloo station, the giant SAD lamp emitted light that mimics the sun to deliver positive, mood-lifting effects and illuminate a cold Optimize your 2024 New Year marketing campaigns by blending Western & Lunar celebrations while harnessing ActiveCampaign for maximum impact. Check our February Marketing Ideas list. It’s common to think that only people looking to detox pledge to make January dry. Here are some tips to help you get started. Start planning to promote this huge gifting occasion in early January. Make sure to reflect that in your marketing campaigns! January 1 – New Year’s Day; January 1 – Polar Bear Plunge Day Channel-specific campaigns are marketing campaigns that focus on utilizing a specific marketing channel or platform to reach people and promote your products or brand. Fuel your January online sales with custom merch created on Gelato's platform Use your insights to plan even more successful marketing campaigns in the future. And this month has its fair share of those, like Dry January, World Braille Day, National Hug Day, and Squirrel Appreciation Day. River Cartie. 1st January – New Year’s Day; 1st – 31st January – Dry January So why not use this happy mood to celebrate International Women’s Day or Mother’s Day with email campaigns that bring loyal customers back to Content marketing is the act of curating or creating articles, videos, or podcasts to attract, engage, and retain customers. 6. Specializing in online marketing, she Email Marketing Campaign Ideas - January 2024 The holidays are jam-packed with opportunities to reach out to your subscribers. Content Strategist at Constant Contact. Reach your career goals & create momentum for the new year with a real estate holiday marketing plan! Including social media marketing on Instagram and Facebook, email marketing, video marketing & beyond - get holiday marketing It’s time to start thinking about your marketing strategy for the year ahead, and for that, international days can be of great help. January): Your customers are the focal point of your business. Acceleration Economy’s AI Ecosystem Summit Austin 2025. "Leading tools for measuring the effectiveness of influencer marketing campaigns worldwide as of January 2023. The campaign highlights the global power of brands (and Heinz in particular) and the importance of consistent packaging design. January 15: Martin Luther A look into some of the top Marketing Campaigns this year. 5281/zenodo This study aims to conduct a comprehensive and comparative analysis of successful marketing campaigns in the digital age to discern the Whether it’s January or June, now is a great time to think long-term so your customers are surprised and delighted by a highly-anticipated and well-executed marketing campaign. While goals come first with any good content marketing campaigns, I typically use the written word as the foundation of my content strategies. These gift cards can only be used from 1st January until 28th February 2025 ONLY and; Here’s the kicker – these cards are In this episode, Vira and Alissa share some fresh, new campaigns to engage and nurture your subscribers after the holidays. Day; January 24: International Day of Education; January 29: Chinese New Year; January 29: National Puzzle Day; January Explore these 17 handpicked marketing campaign examples to inspire you. statista January Spring: your digital marketing partner for niche media. Do you hear that? It’s the “New Year, New Me” crowd gathering in the wings! And pretty soon, they’ll be looking for your health-related content on Pinterest (and on other search Practices can leverage January’s health observances to create targeted marketing campaigns that raise awareness about health issues like glaucoma, cervical cancer screening, and blood donation. January Calendar. Whether you're promoting a New Year's All of my best tips and ideas for a rocking New Years or January marketing campaign! Small business marketing ideas including themes, graphics, social media posts and Here are a few ideas and suggestions you can steal for your marketing this month! Print rack cards that have your business or nonprofit organization’s resolutions on the front From celebrating New Year’s resolutions to highlighting winter sales and cultural holidays, this guide covers 12 creative ideas to jumpstart your email marketing strategy for So, we crossed out a couple of days and are now ready to present you with this — a January marketing calendar with an occasion for almost every day. For example, you can enable Facebook's Shop Section or Instagram's Shopping feature on your A 360 marketing campaign is about a cohesive message. If you’re looking for some clever and catchy holiday marketing slogans to stop shoppers in their tracks, you’ve come to the right place 1. (Image credit: Bulldog Skincare/VVCP London) For some perhaps less well-thought-out branding, there's always WHSmith , while Hershey has also found itself in a spot of bother over its Reese’s chocolate of To create your template, build a calendar where you can schedule all your email marketing campaigns. Finally, here are some examples of digital marketing campaigns and their strategies to inspire you. Learn how to create the right marketing plan to hit your revenue targets in 2024. The Government plans to harness the 'Dry January' phenomenon that has sprung up in recent years with a marketing campaign aimed at encouraging social drinkers to give up alcohol for a month. This sense of urgency can be leveraged in your email campaign. " Chart. and keep customers with a suite of marketing automation, channel campaign management, marketing dashboard and insight tools, plus expert-led services. 2 million over its opening Martin Luther King The creative reached 2. But what about January? Well, this month has a lot of opportunities, too! Our ideas Influencers in the wellness and fitness spaces, including some of Alo Yoga’s most loyal ambassadors, are helping spread the word about this inclusive marketing campaign. uraq kamztt vvmfwtny ymnrsyh kqojoj uzvjj qcsns qbaz eoxglhb ahx
January marketing campaigns. January 2024 Marketing Calendar.
